Google Buys Like.com: Product Search Engine to Power Commerce Search Platform?
In an announcement on the Like.com
homepage the product search engine disclosed they have been acquired by Google.
This is not the first time the two have negotiated, however, Munjal Shah was
then the CEO of Riva. Google
intended to buy
Riya in 2005 for facial and text recognition that enabled intelligent
sorting of untagged photos. In 2006 Riya was unable to monetize a
planned launch of a visual search engine with support for object
recognition. and in a post on Typepad Munjal Shah disclosed a decision to
focus on more lucrative search,
Google decided to acquire technology from
Neven Vision for visual mobile search, face recognition and photo
analysis capabilities. Neven Vision's technology was used by Google to add face
recognition to Picasa, visual search to Android and new features to Google
Why Would Google Acquire Like,com errrm Riya?
Riya holds many patents on visual
recognition and had a team of talented engineers that could improve many of
Google's optical search capabilities. In November of 2009 I wrote a post for entitled
Google Commerce Search or Just Gbase Monetized! and the
$100 million Like.com purchase is another indication that Google wants to
perhaps expand the Commerce Search Platform like Yahoo! did with their Yahoo! stores.
The Yahoo! stores are or
are on the chopping block due to the combination of Yahoo! and Microsoft. Google has
talked about Pay For Performance in the past so an affiliate payment for sales they send to vendors
will not be something they haven't considered. Like.com's
affiliate business was brisk in 2008. Google could still leverage
their current advertising against the higher
CPC rates that shopping sites can pull in.
Got to Love a Social Shopping and Sharing Platform Called "Like"!
Could Google be looking at the Social Sites Recently developed or purchased
by Like.com? A social shopping site called "like" would make a nice addition to
any Social Platform or Facebook Killer that Google is looking to develop. I
believe Google sees platforms that anyone can use as it's Social strategy. IMO,
we'll never see an actual site it will be more like an API strategy then
actually owning a site. Learnt thier lesson on that with YouTube.
Like.com launched shopping personalization engine Covet.com;
acquired a Social Shopping Network Weardrobe
and rolled out
a styling tool called Couturious
Like.com recently launched a fashion Q&A site, What To
Wear which takes on a model similar to Q&A site Quora
Conclusions on the Like.com Purchase by Google
Whether it was to bolster image search; Commerce Search; to develop a PFA
platform or for use on the Android smart phone platform the intellectual
property; the physical Social Sites or whatever this was as much to cockblock
Google from technology that could have definitely helped Facebook improve it's
search and tagging of images and it's Questions app.
About the author; Terry is an old school SEO geek that works
International Website Builders and the founder of
SEOPros.org - You can also hook up with him on Twitter.