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Why I Hate Social Media: Just Another Twitter Rant

Written by Gabriella Sannino   
Wednesday, 21 April 2010 14:50

(by Gabriella Sannino)

Before I get jumped on, let me say that I do like a few things about social media. The potential to reach out to people I wouldn’t otherwise meet is a big one. BUT!

Twitter – The Information Network

Evan Williams, Twitter’s CEO, said;

“What we have to do is deliver to people the best and freshest most relevant information possible. We think of Twitter as it's not a social network, but it's an information network. It tells people what they care about as it is happening in the world.”

Does it really, though? I can just hear a resounding, “but what about Iran?” Yes, the way the world is going is something we care about – but how often does that stuff come up? Seriously, take a look at your current Twitter feed and point out five things currently on the page that are as important as Iran, or even close – I’ll wait....

Somtimes social peeps need to STFU

If Twitter was really an information network, and only an information network, would we see things like, “Am currently shaking from the bass produced by Lil Wayne lol”? Now, I’m not knocking Twitter itself, but have you paid attention to your feed lately? Social media platforms, especially ones as popular as Twitter, are only as good as their users… and that’s the crux of the issue.

Twitter – The Social Network

Twitter has helped change the way people pass on important information, but it’s also pointed out exactly how much we’ve forgotten about true social interaction.

For instance, we’ve all made the mistake of following the Self-promoting Tweeter:

  • They send you an auto-DM. “Thanks for following! Check out my spamming link and order today!
  • The tweets they post all go back to their own website.
  • They never respond to tweets you send them

Or the Narcissistic Tweeter:

  • They send you a DM. “Thanks for following! Hope you like my tweets!” (not bad so far)
  • They tweet things like, “Drinking hot coffee @ Starbucks! Yumm!” (erm… yeah?) and “I had a peanut butter and jelly sandwich today! (um…who cares?)
  • They take Twitter’s “What’s happening?” question literally.
  • They never respond to tweets you send them
  • They share their location like it’s big news

These two types of tweeters seem to be the most common, and they have two things in common. They never respond, and they never retweet. They’re stuck in their own little Twitter world, imagining everyone hanging on to everything they send out while ignoring the whole point of social networks. Socializing.

What’s the gig here?

Here’s my question to everyone, no matter what type of tweeter you are. What are you really on Twitter for? Do you really want to talk to people, or are you just there for shameless self-promotion?

We use terms like, “engage” and “connect”, but it really all comes down to communicating with your fellow human beings around the world. Consider that Twitter might do more than just up your website traffic or get one more person to buy a product they really don’t need. If you step into the idea of socializing, you really can connect – but you have to CONNECT with your followers!

Gabriella Sannino

About the Author - Gabriella Sannino is the owner/operator of Level343, a copywriting & SEO company. She specializes in depth analysis, hard data, strong copy and tested SEO techniques to bring traffic and conversions to business websites. Her passions in brand building through social media, marketing techniques and writing strong copy that converts are all part of the strategy. You can also catch her on Twitter


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