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Using iGoogle and FriendFeed to tame the Social media madness

Written by David Harry   
Thursday, 29 May 2008 22:50


Ok, a friend was musing at my social activities and link collecting habits while observing, “you have no life” - considering my info obsessions. So let me take a few moments to explain one of the many ways one can organize info to save sanity…

For starters, I have been finding it useful to play with my latest toy; FriendFeed. From here I can comment on blog posts, reply to Twitter conversations, share my fav links, see friend’s Stumbles and much more… The best part is that it is all from a single interface.

Not only can I track all of my mates activities in one place, but also keep topic focussed discussions rolling in some FriendFeed Rooms; Learn SEO - Search Engine Marketing - Social Media - The Sphinn Zone

Next we want to bring all of that back to a central location, for me that’s with my Google reader – so some widgets and the iGoogle home page get called into action;

iGoogle makes things work

Read more... [Using iGoogle and FriendFeed to tame the Social media madness]

The Indirect Value of Social Media Marketing

Written by David Harry   
Thursday, 08 May 2008 07:05

 VanGoghApparently the injury to Dave's hand has affected more than his typing. For whatever reason he's given me the keys to the blog and entrusted me for the day. Let's all wish him a speedy recovery, but do keep in mind the obvious opportunity to guest post here while his faculties may not be completely intact. Kidding aside, I'm sure Dave would appreciate a few more guest posts while his ability to type is limited.

The Immeasurable Value with the Greater Return – by Steven Bradley

A few months ago here on the trail, there began a discussion on the value of social media marketing. Specifically, looking for more information about the following:

  1. How to plan a program ( with a real-world example)
  2. How to time manage said program
  3. How to measure and manage costs
  4. How to measure it (KPI)
  5. How to determine ROI (return on investment)

The discussion continued, first with responses to the above questions from some offering social media marketing services and then with a look at the qualitative value of social media. If you need a refresher, you can read each of the three posts;


The Qualitative Approach

I want to continue the discussion, focusing mostly on the last of the posts above, the qualitative value of social media marketing. There's a tendency for some to want to find and measure the direct ROI that comes from playing in social communities, but most of the value is indirect and more difficult to measure.

Read more... [The Indirect Value of Social Media Marketing]

Twit for hire

Written by David Harry   
Tuesday, 06 May 2008 09:42


Are TwitterWhores the wave of the future? I was following TechCrunch’s unhealthy obsession with Scoble selling out. This time around it’s not about him selling ad space on his blog, but actually Twitter related;

“he’s experimenting with Twittering adverts for perennial sponsor Seagate. He later twittered “I am just having a little fun getting a conversation about microblog advertising going”

This all made me uneasy and being typographically challenged I created this;

Twit for hire


… is that where it’s headed?


Marketing can be a roller coaster ride

Written by David Harry   
Sunday, 30 March 2008 19:57

The other day I was talking about qualitative marketing research and its potential relation to the social media marketing mix. One way that has been utilized is private communities that can be mined for a variety of data, while gauging the larger public communities has remained often elusive.

While snooping my reader Marshall Sponder turned me onto an interesting video involving SeaWorld San Antonio whom have approached it from a unique angle as far as incorporating qualitative research as well as quantitative with existing networks. By harnessing the power of online roller coaster enthusiast sites and offline means (in-park and exit surveys) they were able to better target development and build buzz.

Check out this video;

Care of; FastCompany and the Analytics Guru

If you haven’t also read Qualitative Research and Social Media Marketing – to understand the context of this journey. More on this soon….


Qualitative research and Social Media Marketing

Written by David Harry   
Friday, 28 March 2008 07:49

the Wisdom of the Masses …..

In my quest to find meaning in the warm and fuzzy world of social media marketing I touched on the fact that quite possibly valuations from other disciplines should be a consideration. That is to say part of the ultimate value in SMM are not being fully realized. For example it easily crosses over with areas such as;

SEO – there are some inherent link building advantages among others from a SMM campaign.
CRM – customer service and relations are obviously benefited by an integrated program.
R&D – the research and development teams can also be enhaced through your efforts.

These are very important considerations for those of you looking to quantify social media marketing in terms of (engagement) metrics and conversions. By optimally leveraging the cross-over disciplines you can offset some of the actual costs via budgetary diversity. What also avails itself is an entirely new view of not only measurment but application as well. If you are only looking at things from a quantitative view then you are missing the oportunities afforded by also integrating qualitative research into your efforts.

Read more... [Qualitative research and Social Media Marketing]
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