The other day I was talking about qualitative marketing research and its potential relation to the social media marketing mix. One way that has been utilized is private communities that can be mined for a variety of data, while gauging the larger public communities has remained often elusive.

While snooping my reader Marshall Sponder turned me onto an interesting video involving SeaWorld San Antonio whom have approached it from a unique angle as far as incorporating qualitative research as well as quantitative with existing networks. By harnessing the power of online roller coaster enthusiast sites and offline means (in-park and exit surveys) they were able to better target development and build buzz.

Care of; FastCompany and the Analytics Guru

If you haven’t also read Qualitative Research and Social Media Marketing – to understand the context of this journey. More on this soon….

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Marshall Sponder  - Thanks!     |2008-03-30 19:41:20 Thanks for mentioning my blog - glad you liked the video, which I thought was quite good. Reply | Quote 0   0

Dave   |2008-03-30 20:01:06 Not a problem - thanks on the find. I have been following the 'engagement metrics' debate as well as musing in the qualitative research space. This find covered a few angles. Thanks (sent U an email as well on a few things) Reply | Quote 0   0

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