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Sunday, 30 March 2008 19:57 |
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The other day I was talking about qualitative marketing research and its potential relation to the social media marketing mix. One way that has been utilized is private communities that can be mined for a variety of data, while gauging the larger public communities has remained often elusive.
While snooping my reader Marshall Sponder turned me onto an interesting video involving SeaWorld San Antonio whom have approached it from a unique angle as far as incorporating qualitative research as well as quantitative with existing networks. By harnessing the power of online roller coaster enthusiast sites and offline means (in-park and exit surveys) they were able to better target development and build buzz.
Check out this video;
Care of;
FastCompany and the Analytics Guru
If you haven’t also read Qualitative Research and Social Media Marketing – to understand the context of this journey. More on this soon….
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