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SEOs say NO to reciprocal links!

Written by David Harry   
Wednesday, 26 August 2009 23:19

In our last poll we asked everyone; Do you use reciprocal links in your SEO programs - the result was a resounding NO to that one. Here's the breakdown on it;


  • 74% - No I don't see value in them any more
  • 9.1% - Yes I actively seek out link partners
  • 6.5% - Yes but covertly instead of 'link' pages
  • 6.5% - No I am worried about getting smacked
  • 3.9% - Yes but I use 3-4 way link programs


That's a pretty definitive answer on that one... it seems that most of the readership of the Trail have no use for them these days. I suppose it is worth noting that 15% still do them... but few play with 3-4 way trickery. I suppose if I covertly arranged link drops with a page that was FAR more authoritative than mine, and passed greater juice, I might consider it, but generally speaking I feel there are better ways to go about link programs these days...

What say you?


This week we're talking analytics and the question is; Do you trust analytics programs? - so why not head over, check the early results and cast your vote?



0 # Dave 2009-08-27 10:20
Well Nick, as I said, generally speaking I don't really use them these days... but I suppose if the right situation came along, one might consider it. Especially if it is highly relevant and the content/site is of benefit to my users... I'd even give a straight link if contacted and I liked the offering. There are always exceptions to the rule, that's the limitation of polls.

I'd also consider the activity ROI - if one was doing them, then consideration to the benefit and high targets would be the call of the day.
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0 # SeoNext 2009-08-27 11:16
This is very much true that there is no use for reciprocal links.Really a good post.Thanks for sharing such info with us.
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0 # Nick Stamoulis 2009-08-27 14:40
I think reciprocal links work when they are done naturally mixed in with a variety of SEO efforts. That is when you can expect to see the most from your efforts.
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0 # Misty 2009-08-28 00:31
It is true that reciprocal links are not as valuable as they used be in regard in SEO. However, reciprocal links with related sites do seem to help out.
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0 # Arnie K 2009-08-28 00:53
When done properly recip links can still be very beneficial. Automated links suck and links from links pages generally suck, but I will take a link from the Wall Street Journal any day - even if it means I have already linked to them from somewhere on my site (like a blog post).
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