Overcoming the social media short-term fix - by James Duthie
Social media works as hard as you do. When youre happy, healthy, creative and insightful you can expect it to be your best friend. But beware
social media is a fickle creature. It wont support you through troubled times. In fact, when times get tough, itll leave you for Angelina Jolie in a second.
Hands up - if you're addicted to social media? I know I am... Dave is too... he confessed his obsession for Sphinn recently (hardly a secret by the way Dave
and please put your hand down
). And to be honest, whats not to love? Oodles of traffic, a smattering of inbound links & a couple more RSS subscribers each time you publish new work. Everyones happy
until you do something silly, you know, like breaking your hand (or worse)!
Quite simply social media is not scalable, nor reliable as a single person blogger. It is purely a short-term traffic generation tactic. Social media requires a constant and ongoing effort. As soon as your personal blogging production line breaks (pun intended), so too does your social media output. Failure to produce new content is the quickest road possible to a social media traffic flatline.
Somebody call me a doctor!
So what does all this mean? Should you abandon all social media activities pronto? Hell no!
Social media is a critical part of blog promotion. Many of us get 50%+ of our traffic from social media. And while conversions are low, each social media traffic spike is sure to generate at a least a couple of new RSS subscribers.
What it does mean is that you need to balance short term traffic hits with sustainable longer-term traffic generation tactics. Dont place all your eggs into the fickle social media basket, or they may end up getting scrambled.