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26 Tips to Ramp Up Your Web Marketing Program

Written by David Harry   
Tuesday, 04 May 2010 13:22

(by Gabriella Sannino)

How are you boosting your traffic online? Is there a proven method? Some may tell you to buy into a program, or even go so far as to sell you one-way links. I’m not particularly an advocate of buying links, but that doesn’t mean I’m not occasionally tempted, especially when I get a (seemingly) wonderful offer for $19.99.

Truth be told, however, I’d be better off using that $19.99 to buy a couple of drinks and be patient, than to use it for paid links.

Going beyond SEO

If you’ve been thinking about paid links and are disheartened by the above, all is not lost. I’ve compiled a list of some of the most successful ways we’ve been able to boost our traffic. Perhaps you’ll find something you haven’t thought about:

1. Let people know you’re there. Announce your website presence via press release or add your website on several directories. The search engines will crawl your site regardless; focus on niche directories instead.

2. Tell your readers what you want them to do, whether it’s signing up to your newsletter, RSS feed or your Fan page on FaceBook

3. Focus your site on the visitor, not on yourself. You know you’re wonderful; show all the bells and whistles off on an about page or press page. The rest of your site, however, needs to focus on meeting their needs and answering their questions.

4. Make sure you’re not using a lot of “pretties” on your site. Yes, your site can be beautiful, but if you have many graphics in use just to make it look nice (as in, no purpose other than decoration), ditch them. The more scripts and images you have, the slower your page will load. Remember, if your page is taking forever to load, you‘ll loose your visitors.

5. Create your own ideas. Don’t steal from others. So what if your idea is out of the box? Regurgitated content is a tough thing to swallow. Be unique! Agree or disagree with industry ideas, but give your readers something to think about and a reason to engage.

6. Unlike sites, blogs posts are a great place to add images; just keep them relatively small. Don’t use pictures everyone has used, however. I use Flickr. I ask permission and no one has told me no yet. Of course, I give them a link to their account and name, but it’s a win-win for everyone involved.

7. Speak of only positive things. Yes, sometimes you want to rant; that’s okay, too. However, even at the end of a rant add something positive, like what you’ve learned from the experience. Keep rants to a minimum, though; people don’t want to be around negativity.

8. Give something away, like a gift for signing up to a newsletter or a free e-book. When you do, put a deadline on it. For example, “The first 20 people to sign up to our newsletter will get a free copy of our SEO e-book!”

9. If you have the ability to offer a guarantee, do so, and place it prominently on your website. If your product is great, consumers want to know that you stand behind it. You can do it for thirty days, sixty days etc.

10. Make sure your site is clearly visible on any business cards or other print collateral. The same goes for emails; add your site and logo to your email signature.

11. Make sure the content on your site and blog is written for visitors. Don’t be afraid to use terms like “you, you’re” etc. People reading want to know you’re focused on them and their needs.

12. When using graphs to accompany your content make sure they’re colorful and clear to follow. I’ve seen many graphs that read like a foreign language. Have someone read and look at the graph before posting it to see if they can understand it.

13. If, by chance, you get negative online feedback from a client, make sure you handle it right away. Address the issue head on. Write on the forum where the negative remark was made and offer a resolution.

14. If you disagree with a site or a colleague, don’t do it on your blog. There’s nothing worse for business that hate wars on blogs. It looks bad for you and it looks bad for them. .

15. If you’re selling something, use different colors to attract their attention to that sale. Bold your words, use great adjectives and don’t be afraid to use testimonials along with that product sale.

16. Use great headlines. We have written about that in the past, but I can’t tell you how many times people have awesome content that few read because of bad titles.

17. I know this may sound cheesy to some, but there’s nothing wrong with bolding your keywords and streamlining your content. Bullets and numbers are also great markers; readers love the ease of scanning a page and finding what’s important to them.

18. When you’re offering a package deal to your clients or customers give them a little extra. Maybe you can give them a free hour of consultation or an extra eBook when they download your eBook. Maybe an article directory; we have one with 400 places to post your articles. I always try to send that to our clients if they are doing their own SEO.

19. When you conclude a contract, send your clients a simple questionnaire. Nothing long and boring, but something you can use as a testimonial. This can also let you know how you can better your services. Don’t just ask how wonderful you are; include, “how can we make our services better?” Get it?

20. Encourage your readers or clients to ask questions. If you don’t know the answer, then find it. Surely, you know people in the industry that can help you out.

21. Get out there and join groups that are in your market. Twitt ups are great, or conventions, programs, webinars, etc. There’s nothing wrong with learning something new. No, you don’t know everything there is to know about your business.

22. Use all the free tools available to you, from Google Analytics to keyword finders. This is obviously for our readers, since most are trying to learn how to do their own SEO. Let’s say you’re in Real Estate or selling your product online. Find ROI calculators to share with your clients. If you’re selling a product, find a product (free or paid) that would compliment yours and ask them to join you in a sales special.

23. Share your wealth of knowledge with your readers. Don’t keep things from them, even if it means losing the sale. They will respect the fact that you’re not trying to elicit a sale and are genuinely there to help them succeed.

24. Don’t ask your readers to buy things from you without knowing what they want. Remember, we are all different. Not everyone has the same needs, especially when it comes to consulting or coaching. How do you know what they need unless you talk to them, right? Talk first, give them all the options, then shut up.

25. Post all your networking buttons prominently on your blog or your About Us page. Have a reason for people to follow you; this might seem obvious, but you would be amazed at how many of us (yes, including me) forget the most obvious.

26. Make your contact page easy to use. Don’t bury it in your site. Make sure your numbers and contact information are visible. Buy a 1-800 number; they’re not that expensive and it will pay for itself.

Any of the above tips can help your online traffic and, ultimately, your online success. Remember, the more you do, the more focused your efforts, the better your results. Do you have more ideas you can add to the list? What works for you? Let our other readers know!

Gabriella Sannino

About the Author - Gabriella Sannino is the owner/operator of Level343, a copywriting & SEO company. She specializes in depth analysis, hard data, strong copy and tested SEO techniques to bring traffic and conversions to business websites.

Her passions in brand building through social media, marketing techniques and writing strong copy that converts are all part of the strategy. You can also catch her on Twitter


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