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What do you get when you cross FriendConnect with FriendRank?

Written by David Harry   
Friday, 26 December 2008 14:16

FriendSense; Adsense for FriendConnect thickens the plot.

Just a quick one here folks… being the holidays and all, but it is worth noting. You see, the folks over at TechCrunch were reporting about the upcoming AdSense for Friend Connect gadgets. Now this is certainly a sensible move and on it’s own not worth disturbing my joyous hiatis from the search geek grind unless of course there was more to it…. And there is.

Back in early October we looked at a set of patents relating to targeting social network users (from Google). At that time I was musing that there simply had to be some connection here with open social and monetizing social spaces in general. This apparent news of AdSense for FC gadgets certainly does fit in with what we looked at in those patents.

Google AdSense for Friend Connect

Targeting social influencers

As always, when the first patent came out, more than a few search geeks got excited and inferred that this so-called ‘FriendRank’ was going to somehow be related to organic search – but that’s to be expected as SEOs have been drinking waaay to much social kool-aid of late (every new signal is social related to many of them….sigh).

Funny thing, if you actually read ALL 5 patents… not merely the first one (a mere component) then it becomes obvious that the system is primarily looking at delivering ad related content to targeted users (and user groups).  It’s secondary purposes seem related to traditional content delivery as well as recommendation engines for ‘new friends’ and ‘groups’.

It does bare noting that such a system (for AdSense) can be used for any of the OpenSocial partners which means the total aggregated data comes into play. How this plays out for AdWords publishers (as far as targeting locations) goes, we’ll have to wait and see.

Have a great weekend… a few round up posts next week and on to the new year!! (some goodies already planned for Jan. 05)



0 # Foot In Mouth- Jeremy Rivera 2008-12-26 14:47
I do have to say that I am not 100% surprised that Google would look at introducing ads into Friend connect... The number of Google offerings that don't have some type of advertising built into them is dwindling- Even the new google suggest has ads -

Well, since they're taking the steps of cutting back on Google bonuses and catering it makes sense to monetize offerings doesn't it?
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0 # Dave 2008-12-26 15:20
What's equally interesting that the system they were building via patent filings really do seem ideally set up for the OpenSocial program and could be added to existing AdSense programs for the social layer.

I am interested in hearing from publishers once this is opened up as far as the targeting efficacy and conversions. Monetizing the social web had been tricky at best... will they be a leader? Time will tell... but I do like the potential.. the MyBlogLog widget certainly isn't directly profiting anyone.
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-1 # Jun 2008-12-26 18:21
I for one would be interested in testing that feature when it comes through...
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-1 # Dave 2008-12-27 08:36
Fer sure Jun... it will be interesting to see if this cracks to social media monetization nut... I'd be curious as to what options publishers have as far as the types of sites/blogs available to target.
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