This is certainly one of my favorite areas because of it's importance and because enough people simply do not talk about it enough. It is a massively important area that get's little in the way of publicity. Let's see if we can't change that shall we?

"As far as Overture and other tools.. nothing is going to give you the TRUE data sinec folks like Google and Yahoo don't exactly publish it

Researching KW/Phrases comes down to a few potential paths for data

Search Operators (used to guage competition)
Overture data (potential search data)
NicheBot, Wordtracker,KW Discovery (provide various metrics)
Manual (looking at top competitors of potential KW targets)
PPC (run actual PPC campaigns to guage traffic)

There's probably more... it's 8am and I ain't quite awake yet.... This gives you a starting point at least in understanding the process "

http://www.webworkshop.net/seoforum/viewtopic.php?p=130045 and some more on http://www.webworkshop.net/seoforum/viewtopic.php?t=15821

KW research tools; http://www.webworkshop.net/seoforum/viewtopic.php?p=130263

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