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Google analytics for SEO part III

Written by David Harry   
Monday, 01 December 2008 09:05

Content engagement analysis with Advanced Segments

This time out we’re going to look at using some more advanced segments and custom reporting for Google Analytics and SEO. More specifically, we’re going to look at our content and how it is performing from an (organic) search perspective.

So far we looked at; Search traffic analysis and Keyword effectiveness analysis

While those trails contained plenty of primary indicators, we can get some deeper insight to potential points of interest by looking at the content of the site and related search data.

Google analytics for SEO

 

Google Analytics for SEO part II

Written by David Harry   
Tuesday, 18 November 2008 07:53

Keyword analysis with Advanced segments and custom reporting

In the first part on Google Analytics for SEO we looked at advanced segmentation and custom reporting for search traffic analysis. This time around we’re going to look at different metrics and key indicators for keywords and phrases that are being used to reach your site.

What’s important with this is that we’re looking to adapt our SEO programs by better understanding how various keywords/phrases are performing.

Before we get going, it should once again be stressed, be creative. These are but some examples to start you down the path of crafting approaches that best work your situation.

Google analtics for SEO

 

Google Analytics tips for SEO

Written by David Harry   
Thursday, 13 November 2008 03:07

Playing with advanced segments and custom reporting

Recently the folks at Google Analytics rolled out some new features in the form of Advanced Segmentation and Custom Reporting. It is still in beta and being released to accounts over the last few weeks; yours truly just got access last week – so let’s look at some potential metrics and reporting that we can do in line with our SEO programs.

Google Analytics for SEO

Three of the main areas we look at are;

  1. Search traffic – how much traffic are search engines sending, growth rates and conversions
  2. Keywords – which terms are bringing the most traffic and affecting conversions
  3. Content performance – which content items are performing the best and search traffic growth.
 
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