SEO Blog - Internet marketing news and views  

Does Your Website Have a One-Sided Relationship?

Written by Gabriella Sannino   
Monday, 23 August 2010 12:38

I’m sure you’ve heard this more than once, but you can’t have a one-sided relationship. Period. If you’re guilty of trying this method with your website, where does it leave you? Back to the Internet black hole of never being seen again.

Let’s think this through, shall we?


Dear Website Owner –

After visiting your site three whole times, I have to say it’s over. I’m sorry, I know it hurts, but all you ever want to talk about is you. I have feelings; I’m not just a visitor number. If you’d only asked how I felt once in a while... I know way more about you than I ever wanted to, but you obviously don’t know anything about me.

Signed,

Disillusioned Potential Customer

 

Get over yourself

“Me me me, us, us, me, the company, you should hire us.”

Sadly, this is how many websites read. They don’t reach out to the consumer in any way until the very end. While it may not read this way to you, anyone who happens to stumble across your virtual doorstep will quickly stumble back the way they came. On the other hand, an excellent consumer-focused website can have them pulling up a chair, kicking their shoes off and staying awhile (hint – you want them to stay awhile).

 

SEO and PPC Make Great Branding Bedfellows

Written by David Harry   
Monday, 10 December 2007 15:38

I was reading some research this morning from the folks over at Enquiro Research from a document entitled the Brand Lift of Search. It deals with the associations people have with a brand over a variety of Search Engine Result Page (or SERP) situations.

The target brand in this case was ‘Honda’ and the when Searcher entered an ‘unbranded query’ (generalized query) and was shown one of 5 types of SERP pages;

  1. Control (no Honda in search results)
  2. Sponsored Ad listing (Honda only in side panel ads)
  3. Top Organic ( Honda listed in top SERP position)
  4. Top Sponsored Ad (Top Ad space only)
  5. Top Sponsored Ad and Top Organic

 Two additional Groups entered ‘branded queries’ (Honda specific) and where shown;

  1. Top Organic ( Honda listed in top SERP position)
  2. Top Sponsored Ad and Top Organic (Honda in both)

The results were done in both Survey and Eye tracking formats.

 

Why PPC and SEO can work together for Branding

When the respondents that used the unbranded query (ie; ‘fuel efficient cars’) were asked what came to mind (Honda, Other, None) a full 16% said Honda over other brands when shown the SERP with Honda ranked in both the organic and paid listings.

Survey Results 1

 

Aristotles 7 Causes of Human Actions

Written by David Harry   
Tuesday, 30 October 2007 19:24

What ancient Greece taught me about marketing; I ran into a quote by Aristotle recently that I thought would be fun to look at from the internet marketer’s perspective. So I did;

 All human actions have one or more of these seven causes: chance, nature, compulsion, habit, reason, passion, and desire.
Aristotle - Greek critic, philosopher, physicist, & zoologist (384 BC - 322 BC)

 

Chance;  loosely defined as ‘a possibility due to a favourable combination of circumstances’, chance plays a role in your website offering by ensuring you have set the table with a ‘favourable set of circumstances’ in that you have done everything possible as far as developing an optimized website in concert with quality content and core offerings that can attract organic as well as viral love. Leave nothing to chance, or as little as possible. Chance favors the prepared mind. :0)

Nature; when the world shudders we all run for cover. In our terms, we can utilize these forces of nature to garner a given action. From Global warming to Saving the whales, there are many natural elements that you can use to influence actions in your online world. A simple example would be to donate a % of sales to a particular earthly cause that motivates the end user. Even the forces of nature can be harnessed by the savvy marketer.

 

Conversion Squirrel

Written by David Harry   
Tuesday, 12 December 2006 17:18

I came across this today and wanted to quickly post it. It is an article about inproving website conversions via Google's Website optimizer.

"FREE essential how-to double your conversion rate guide, with 101 simple surefire techniques for doubling your web business. (By the way, when I say "doubling", that's just my honest opinion - you wouldn't sue a squirrel for giving you free advice, would you?)"

Read more; http://www.conversion-rate-experts.com/articles/101-google-website-optimizer-tips/

 


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